Aliza Landes has spent the majority of her professional career as an officer in the Israel Defense Forces, where she has served at the nexus of defense policy, communications strategy and international relations. She founded the IDF’s digital media department in 2009 and, as its commander, revolutionized the IDF’s public relations efforts. Initially a side project, she grew the desk to 10 soldiers and the IDFs social media platforms to millions of views and followers. After her army service, she completed a dual Masters degree from Harvard Kennedy School of Government (MPP) and MIT Sloan Business School (MBA). Prior to joining Celsius Aliza served as CMO of Asia Times Online.